About
I'm a strategist and designer based in The Hague. Curiosity drives most of what I do: I like learning across disciplines and stepping into unfamiliar territory, from public diplomacy at the Dutch embassy in New Delhi to key account management for Johnson & Johnson in Southeast Asia.
I'm completing an MSc in Strategic Product Design at TU Delft, after an MSc in Management of Innovation at Rotterdam School of Management and a BSc in Industrial Design Engineering at TU Delft. I bring structure when there is chaos, and I challenge structure when it limits progress. I'm at my best where ambiguity, creativity and execution meet.
Visual communication runs through all of it. I've worked as a freelance graphic designer, and I use diagrams, frameworks and exhibitions to make reasoning easy to follow.
I work in Dutch and English.
Expertise
- Strategic design
- Innovation strategy
- Design research
- Stakeholder alignment
- Exhibition and experience strategy
- Project management
- Visual communication
CV
Experience
- Jun 2023 – now
- Freelance design consultant promojelle · Self-employed
- Delivered 10+ branding and communication projects and pitch decks.
- Clients include the Municipality of Meerssen, Alani Delft, Walraven, EQIN, Maak Rimpels and Bos op Poten.
- Oct 2024 – now
- Board member, project development Emergence Delft · Part-time
- Lead a six-member committee that develops new projects and aligns them with the team’s strategy.
- Feb 2023 – now
- Workshop facilitator GELIJKSPEL · Delft
- Co-founded the Delft team as student ambassador, then led 50+ workshops for groups of 25 to 100 students on safety and positive sexual norms.
- Jan – Sep 2026
- Team member, strategy consultancy IRP Delft · Delft
- Co-ran IRP Delft, a non-profit strategy consultancy, with 19 other MSc students.
- Led client acquisition: secured five consultancy projects with multinational companies, together around €250,000 in revenue.
- Jun – Aug 2026
- Strategy intern Johnson & Johnson MedTech · Singapore, Malaysia, Indonesia
- Field research with three teammates across Singapore, Malaysia and Indonesia on hospital and payer dynamics, to develop a value-creation strategy.
- Mar – Aug 2025
- Intern, public diplomacy and cultural cooperation Netherlands Embassy in India · New Delhi
- Supported diplomatic initiatives promoting Dutch culture and public diplomacy in India.
- Researched and reported on cultural cooperation opportunities for the Dutch design sector.
- Feb – Jul 2024
- Project manager Emergence Delft · Full-time
- Hired and led a team of seven (5.5 FTE) to build "Indifference", an installation exhibited at Dutch Design Week 2024, on a €7,000 budget.
- Aug 2023 – Feb 2024
- Public relations and graphic design Emergence Delft · Full-time
- Built the groundwork of the brand identity and designed all internal and external communication, including 15+ publications.
- May – Jun 2023
- Teaching assistant, graphic design TU Delft, with design agency Fabrique
- Oct 2022 – Jun 2023
- Head of publicity, IO Festival ID study association · Part-time
- Brand identity and all visual communication for the largest annual student festival in Europe, which sold out in two minutes.
Education
- 2025 – now
- MSc Strategic Product Design Delft University of Technology · GPA 8.0
- 2025 – 2026
- MSc Management of Innovation Rotterdam School of Management, Erasmus University · GPA 8.1
- Thesis: Design thinking in early-stage de jure standardisation (8.0).
- 2020 – 2025
- BSc Industrial Design Engineering Delft University of Technology · GPA 7.7
- Bachelor thesis for Albert Heijn and Heineken (9.0).
Languages
- Dutch, English