Jelle de Haan is a curious strategist who steps into unfamiliar territory without hesitation, bringing structure to chaos and challenging structure when it holds the process back.

Selected work

Branding
Illustration
Print

Alani Shared Dining & Cocktail Bar, Delft

Identity and visuals for a shared dining and cocktail bar on a Delft canal, from the logo to the shop window.

The Desk prototype on a white background, a white desk and chair with a red scale, a green picture frame, a pink mirror, a purple poster, a yellow cup, an orange cap and a blue shredder.

Strategy
Design research
Roadmapping

Ministry of Justice and Security

Seven interventions and a roadmap to 2040 for how civil servants work with each other and with society.

Three Emergence Delft posters on a wall, one with a dark spiral, one with glowing yellow and purple circles titled Quantum Art, and one with blue, yellow and pink stripes and white circles.

Branding
Editorial
Event

Emergence Delft, TU Delft Dream Team

The brand of a new TU Delft art and tech Dream Team, from the first logo to posters, scarves and an event for 300 visitors.

The Indifference installation, black fabric-covered panels hanging from the ceiling and standing on the floor of a white gallery, with small black speakers between them.

Strategy
Project management
Exhibition

Emergence Delft, TU Delft Dream Team

Leading the team behind "Indifference", a large-scale installation shown at Dutch Design Week 2024.

Two framed IO Festival lineup posters on a light grey wall, with a pink and green ribbon running across a grid of artist names.

Branding
Campaign
Event

IO Festival, TU Delft

An identity for the largest annual student festival in Europe that helped it sell out in two minutes, the fastest ever.

About

Jelle holds an MSc in Management of Innovation from Rotterdam School of Management and is completing an MSc in Strategic Product Design at TU Delft, after a BSc in Industrial Design Engineering. Based in The Hague, Jelle has worked on strategy for Johnson & Johnson in Southeast Asia, on public diplomacy at the Dutch embassy in New Delhi, and led the team behind an installation at Dutch Design Week. Visual communication runs through all of it: diagrams, frameworks and exhibitions that make reasoning easy to follow.

More about me