Jelle de Haan
  • Branding
  • Illustration
  • Print

Alani Shared Dining & Cocktail Bar, Delft

Alani

Role
Brand identity and visuals
Team
With Nora Overhuijs
Duration
2 months
Year
2024

Alani is a shared dining restaurant and cocktail bar on one of Delft’s old canals: small dishes inspired by Eastern flavours, made to share, in a warm tiki interior. Together with Nora Overhuijs I created its identity and visuals, from the logo to the menus and the shop window.

The identity sits between the playful tiki bar and the elegant cocktail bar Alani wants to be. A hand-drawn orange branch carries the logo, and the illustrations mix rough and elegant lines in one brush. Orange and two greens bring the energy, ivory and a deep near-black keep it calm.

Everything is captured in a brand book, so the team can apply the identity themselves: logo use, typography for print and digital, colours, and a drawing style anyone can follow.

All work

The Alani storefront on a Delft canal, with the orange branch logo in the middle of the large window and a cocktail sign on the glass beside it.
The shop window on the canal
The Alani logo, a hand-drawn branch with two oranges, a white blossom and green leaves inside a thin circle, above the words Alani, Shared Dining, Cocktail Bar.
The logo
The line drawing version of the logo in ivory on orange, green, light green and near-black squares.
The line drawing of the logo on the brand colours
Type specimen of BaileywickJFGothic, a large A and B in ivory on orange with the alphabet and numbers below.
BaileywickJFGothic, for titles, always in capitals
Type specimen of Bicyclette Regular and Thin, with large letters A and B and the alphabet in both weights.
Bicyclette Regular and Thin, for headings and body text
Colour palette as blocks, a wide orange block followed by green, light green, ivory and near-black.
Orange as primary colour, two greens as secondary, ivory and a deep near-black to support
Line illustrations of oranges, a lemon slice, cocktails and hands holding a glass and an orange, drawn in near-black on ivory.
Illustrations, rough and elegant lines in one brush
Mockup of the Alani menu, an orange cover and an ivory fold-out with dishes and drinks.
The menu
Mockup of a green Alani food and drinks menu with a line illustration on the cover.
Food and drinks menu
A green chalkboard outside the restaurant announcing "opening soon" with the Alani logo.
Opening soon
The glass entrance door with a large line illustration of a hand holding a cocktail.
The entrance door