Jelle de Haan
  • Branding
  • Editorial
  • Motion design
  • Event

Emergence Delft, TU Delft Dream Team

Emergence

Role
Graphic designer and PR
Team
Founding team
Duration
Sep 2023 to Feb 2024
Year
2023

Emergence Delft is a TU Delft Dream Team of students from TU Delft and nearby art academies. Together they build technologically advanced art installations that spark discussion about the impact of technology on an increasingly digital society.

As one of its first members and its full-time graphic designer, I built the Emergence brand. The founder came up with the logo idea, that the whole is greater than the sum of its parts. I worked it out into a full visual identity and brand book, with the colours, typography and rules for using them. Everything else grew from that: posters, animation, video, clothing and editorial design.

For the team’s final event, with three hundred visitors, I designed all of the communication. One pattern carried through the digital campaign, the team’s scarves and the event booklet, so every touchpoint felt like Emergence.

All work

Team members at the final event wearing the striped Emergence scarves, with a film camera in the foreground.
The team in their scarves at the final event

Brand design

The Emergence logo, overlapping cyan, yellow and magenta circles, a sigma mark and three separate circles above the words Emergence, Art & Tech Students.
The logo
The logo idea in three parts, the overlapping circles labelled the total, the sigma labelled is greater than the sum of, and three separate circles labelled the components.
The idea behind the logo, the whole is greater than the sum of its parts
The Emergence sigma icon in white on a black square.
The icon
Type specimen of Suisse Int'l, a large Ab in Light and in Regular with the alphabet and numbers in both weights.
Suisse Int'l, Light and Regular
The colour palette as blocks, black, white, cyan, yellow and magenta, each with the sigma icon in black or white for contrast.
Black and white as primary colours, cyan, yellow and magenta as secondary, with the icon in the right contrast colour

Poster design

A poster in a frame on a utility box against a brick wall, with the word Emergence in large cyan letters over yellow and magenta shapes.
Emergence poster in the street
Poster for Emergence Delft exploring Spatial Sound x Algorithms, with a black and white sound wave pattern.
Poster for the Quantum Art new media project, with glowing yellow, purple and magenta circles.
Poster with the word Emergence in large cyan letters over overlapping yellow, red and magenta shapes.
Recruitment poster reading Art & Tech Dream Team Emergence Delft 2 is looking for you, with cyan, yellow and magenta stripes and white circles.
The four posters

Motion

Animated recruitment post, the line "Emergence Delft is looking for" cycles through creatives, programmers and curators to you, while white circles move over cyan, yellow and magenta stripes.
Animated recruitment post

Event design

Mockup of the event booklet with a purple striped cover and overlapping coloured circles.
The event booklet
An open spread of the event booklet with a letter on the left and colourful circles on the right.
Editorial design inside the booklet
A scarf hanging over a rail, printed with the striped event pattern in purple, pink, green and blue.
Team scarf in the event pattern
A full room at the final event, with a screen reading "Exhibiting Emergence, see the unseen" behind the audience.
Exhibiting Emergence, the final event for 300 visitors