Jelle de Haan
  • Branding
  • Editorial
  • Event

Emergence Delft, TU Delft Dream Team

Emergence

Role
Graphic designer and PR
Team
Founding team
Duration
Sep 2023 to Feb 2024
Year
2023

Emergence Delft is a TU Delft Dream Team of students from TU Delft and nearby art academies. Together they build technologically advanced art installations that spark discussion about the impact of technology on an increasingly digital society.

As one of its first members, working full-time as graphic designer, I built the brand from scratch: the logo, posters, animation, video, clothing and editorial design.

For the team’s final event, with three hundred visitors, I designed all of the communication. One pattern carried through the digital campaign, the team’s scarves and the event booklet, so every touchpoint felt like Emergence.

All work

Three Emergence Delft posters on a wall, one with a dark spiral, one with glowing yellow and purple circles titled Quantum Art, and one with blue, yellow and pink stripes and white circles.
Posters for the team's projects
The Emergence logo, overlapping cyan, yellow and magenta circles and a sigma mark above the words Emergence, Art & Tech Students.
The logo
A poster on a concrete pillar reading "Art & Tech Dream Team Emergence Delft 2 is looking for creatives", with stripes in cyan, yellow and magenta and white circles.
Recruitment poster in the city
A poster in a frame on a utility box, with the word Emergence in large cyan letters over yellow and magenta shapes.
Emergence poster
A full room at the final event, with a screen reading "Exhibiting Emergence, see the unseen" behind the audience.
Exhibiting Emergence, the final event for 300 visitors
Mockup of the event booklet with a purple striped cover and overlapping coloured circles.
The event booklet
An open spread of the event booklet with a letter on the left and colourful circles on the right.
Editorial design inside the booklet
A scarf hanging over a rail, printed with the striped event pattern in purple, pink, green and blue.
Team scarf in the event pattern
Team members at the event wearing the striped scarves.
The scarves on the night