Jelle de Haan
  • Branding
  • Campaign
  • Event

IO Festival, TU Delft

Lorem Ipsum

Role
Head of publicity
Team
Committee of 10 students
Duration
One committee year
Year
2023

For the 41st IO Festival, the largest annual student-run festival in Europe, I was head of publicity. I was responsible for the brand identity and everything the public saw, from the first Instagram post and the posters across Delft to the merchandise, the wristbands and the festival map.

The theme was Lorem Ipsum, the placeholder text every designer starts from. I turned it into a system rather than a single poster: a grid, a pink and green ribbon and two typefaces that every item could be built from, so one person could keep a whole festival year consistent.

It worked. The 2023 edition sold out in two minutes, the fastest in the festival’s history.

All work

Two framed IO Festival lineup posters on a light grey wall, with a pink and green ribbon running across a grid of artist names.
The line-up posters
A brick wall covered in repeated IO Festival posters, with a person walking past.
Ticket sale posters, pasted in series across Delft
Single IO Festival lineup poster listing the artists in a mix of serif and bold sans type.
The line-up poster
Large fence banner along a road showing an isometric festival map in white, pink and green on dark grey.
The festival map on a fence banner (mockup)
IO Festival banner hanging from a railing in a large industrial hall, with the date and the IDE Faculty as location.
Banner in the faculty hall
Black-and-white photo of a person pasting IO Festival posters onto an outdoor billboard.
Postering around Delft
A crew member in a red shirt holding up a sheet of IO Festival wristbands towards the camera.
Wristbands in the identity
The festival at night, with a crowd around a stage framed by a yellow house-shaped structure and a mirror ball.
Festival night
A pink-lit wall of text with a hanging net of lights in a dark hall.
Light installation
A dance floor lit in purple and green, with festival graphics projected on the back wall.
The identity projected above the dance floor
Red-lit bar with large cut-out signage and a price list in the festival style.
Bar signage
A crew member at the entrance holding a bundle of wristbands, ready to hand them out.
Wristbands at the entrance